Clover Cannabis Co. Balances Fun And Sophistication
by Shawn Binder on 04/20/2020 | 3 Minute Read
The gradient leaves are easily the hero of Clover Cannabis Co.'s packaging.
The box design by Libby Connolly combines fun and sophistication, the perfect mix for cannabis users that want a more luxe brand experience. Another alluring element of the branding is the fun phrase designs that are accompanied with a small illustration. Each come designed to indicate to a consumer what ailment or need each strain addresses.
Our favorite? "Let's get lucky."
Clover Cannabis Co. is a personal project exploring the recreational side of marijuana products through the theme of luck. The graphic system utilizes custom typography, expressive illustrations, and a primary color palette to connote a sense of play and sophistication in the suite of products. Clover Cannabis Co. offers a variety of products to help you sleep well, get focused, enhance your libido, or simply have a little fun.
Each line of product features a unique badge to help customers navigate their specific needs. Included on each package is an additional badge that states the type of strain and form of the product. Typographic compositions are utilized on each package as a unique seal, ensuring that the product is fresh and never been open.
- Designer: Libby Connolly