Primo Aperitivo Takes Cues From Italian Tradition
by Shawn Binder on 04/02/2020 | 2 Minute Read
With Primo Aperitivo, your bar cart will always be the most sophisticated of all of your friends. The Italian pre-made cocktail brand takes cues from rich blacks, deep golds, and uses a partially clear bottle design to reveal the luxe amber liquid contained within. The modern design is simple and effective, evoking a strong sense of tradition and Italian pride.
"Primo Aperitivo, the one, the first. A new brand that represents the archetype of the Italian Aperitivo culture. "L’Essenza Italiana" in its most elemental nature. A mix of design, luxury, sophistication & "bitter" intensity. La Dolce Vita encapsulated, with the distinctive style of the "Italian Finesse", in a set of three sublime products of ready-made cocktails: Negroni, Americano & Sbagliato."
"The design of the bottle stands out for its originality, using a unique size of 500ml, thought for five servings. With glass embossing details, it is personalised with a special blue color application taking half of the shape of the bottle, and with screen printed graphics, it leaves a transparent space at the bottom-half to see through the liquid."
- Art Directors & Designers: Roman Bianco & Elena Casanovas - Creative Affairs Ltd.
- CGI: Francesco Lucini
- Client: Mercury Spirits Ltd