Melgarejo, extra virgin

by Shawn Binder on 07/06/2020 | 3 Minute Read

The new line of olive oils from Melgarejo ensure that cooking is an aesthetic experience. The hero bottle shapes stays the same across all variations, but the visual differences work together to create a brand system that is as unique as it is recognizable. By utilizing the same fonts across all variations, the brand has room to experiment with various colors, illustrations (from the incredible Ramón Soler), and patterns to give each oil-flavor it's moment to shine.

Melgarejo es una marca familiar que lleva produciendo aceite de oliva virgen extra de excelente calidad desde 1780.

Creamos un sistema de diseño que articula y jerarquiza la marca y sus gamas de producto.

La imagen del packaging nace con un enfoque vital y orgánico a partir de ilustraciones de síntesis basadas en la Andalucía del olivar

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