Whoever says chocolate isn’t magic has clearly never seen Magia Piura Chocolate Bars. The bars come in a variety of packages that featuring stunning illustrations of birds, leaves, and fruits, which all speak to the nature around the cocao plantations the cocao beans are derived from. The whimsical packages & color pallate put a storybook spin on your traditional chocolate experience.
“They say that those who believe in magic are destined to find it.” Magia Piura, Piuran Magic in English, is a brand that specializes in chocolate and cacao derivatives and is based in Piura, Perú, where it produces and distributes its products.
Piura is a place that is well-known for its mysticism and there are parts of the province that still hold on to the tradition and beliefs of shamans and spells.
To create the packaging, we were faithful to the concept of magic: something that is key to its place of origin, but this time, relating it to its surroundings by using: collages, textures and brighter colors which nod to local fruits and nature that grow close to the cacao plantations.
