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The Branding Design For Snowline Is A Gradient Marvel

by Shawn Binder on 04/15/2020 | 2 Minute Read

The packaging for Snowline, a Hong Kong-based fruit coffee brand takes elements of minimalist design and injects beautiful gradients into the brand identity. The result is a subdued, but incredible brand system that would fit perfectly on any pinterest board or any pantry.

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Snowline is a light fruit coffee brand for young people, located in Hong Kong, China. In this brand identity design, I only utilized color and geometry to create a simple expression. The gradient color represents the flavor of coffee, while the white hexagon echoes the brand name, and the number of hexagons represents the concentration of coffee.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph