Fuse Coffee’s Brand Identity Is a Dotted Affair

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Shawn Binder

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Fuse coffee’s branding system utilizes red, blue, and black dots to create it’s identity system. These dots overlap and meld together, bringing a playful element to the name “FUSE.” The branding exercise proves that the design is unique, playful, and innovative. Fuse your morning with this coffee for a day that is sure to be a success. 

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Shawn Binder
Shawn Binder is a freelance writer, photographer, and director living in Los Angeles. He works as the Community Curator for ilovecreatives.com, where he connects incredible artists with work opportunities. His first collection of essays “Everything is Embarrassing” can be purchased on Amazon while he is currently writing the follow-up.

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