Lonerider's Choklat Liqueur Is A Kitschy Staple For Any Bar Cart
by Shawn Binder on 03/09/2020 | 2 Minute Read
We're smitten with this sophisticated label design for Choklot liquer, crafted by Fresh Bread Design. The embossed label and stamped logo give this liquer branding the old-time feel that makes it perfect for a night-cap or lavished dinner party.
This Lonerider Spirits gets a flashy debut by harkening back to the days of 1950s speak-easies and parlors filled with poker players and cigar smoke.
The design firm, Fresh Bread Design, were approached by Lonerider Spirits to create a design for a product that didn't quite fit within their normal product line. Therefore, it needed to break out of their standard design aesthetic. Lonerider Spirits understood that liqueur is a niche market and chocolate liqueur could prove to be an even more niche category. As a result, Fresh Bread Design dug deep for Lonerider's Choklat Liqueur.
The design firm created a label that was accessible, yet spoke to the quality of the spirit inside. They imagined this product would be a big hit at holiday and work parties so they settled on a flask style to easily slip into a pocket or bag. The Prohibition era label design works very well with the bottle shape and points to a time where people really cared about quality and their image. The scroll work could easily overpower the design so Fresh Bread Design opted for a blind emboss to give beautiful subtly to the overall design while increasing the tactile experience exponentially. The lettering was created with a lot of depth and dimension, as well.
The result is an elegant and detailed design that looks beautiful on any shelf and begs to be in a drink.
- Design and Photography: Fresh Bread Design