Claudiana Beautanica's Values Shine Through In Its Branding
by Andrew Gibbs on 03/06/2020 | 2 Minute Read
Claudiana Beautanica's branding and look is inspired by the brand's roots as a quality, organic beauty care brand.
"Claudiana Beautanica is a line of skin care products created to offer a completely pure experience with organic ingredients."
"Claudiana Beautanica was developed as a branding, packaging and illustration project along with a collaborative process bringing life to the brand's DNA. We conducted a strategic study that included key brand message, customers, competitors and content definition, getting involved in the photographic art direction. We were also in charge of the correct selection of specific customer profiles based on location, tastes and purchasing power.
Thanks to this process, Claudiana has a strong foundation for a coherent and attractive communication strategy that is faithful to the founders values."
- Agency: Anagrama