Anagrama Creates A Scalable And Universal Visual Language For YEMA

Published

March 5, 2020

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Creating a unified visual identity for a brand that includes a diverse set of products is no easy task, fortunately for Mexican-based YEMA, agency Anagrama was more than up to the task.

“THE CLIENT

Yema is a Mexican company offering functional and convenient alternatives in everyday products with the purpose of reinventing consumption habits under an accessible and simplified scheme.”

“KEYWORDS

Branding / Visual Language / Sistem / Interaction / Color Palette / Universal Language / Honesty”

“THE OBJECTIVE

Our objective culminated in the generation of a consistent visual system that is honest, memorable and easy to implement within the brand’s applications.”

“THE SOLUTION

A universal language embodied in a scalable system adapting to a very diverse range of products ranging from matchboxes to future furniture packaging. The system is composed by informative bubbles responding to the most relevant brand messages highlighting each of the product’s key ingredients. — (A)”

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.