Luxury Brand Hermés Launches Sustainable Lipstick Collection
by Jessica Deseo on 03/31/2020 | 3 Minute Read
Luxury brand Hermès has just launched a new sub-brand of cosmetics taking notes from their iconic branding and of course the iconic Hermès orange. The brand launched with sustainability in mind and the overall design is nothing but extraordinary.
Hermès Beauty is a range of lipsticks, called Rouge Hermès, which are available in 24 shades and either matte or satin finishes. "The tri-coloured cases, designed by the creative director of Hermès jewellery and shoes Pierre Hardy, will not only make a chic statement on your dressing table - with the satisfying luxury 'click' when they close - but they are designed to be environmentally-friendly. In fact, they contain no plastic and are also refillable." via: Harpes Bazaar
“Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealing one’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of an individual’s personality,”
asserts Pierre-Alexis Dumas.
Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate. Intuitively, to become timeless, this object had to be able to morph, remain iconic, but stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changing object.”
Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. Bali Barret, artistic director of the women’s universe and creative director of women’s silk, contributed her vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures developed freely through shared affinities and connections. Finally, Christine Nagel, Director of Hermès’ olfactory creation, gave this collection its fragrance.
Sold out already but we can admire the simplicity and the use of the brands iconic notes to design a lipstick collection that would look beautiful on anyone's vanity.
- Via:: Hermés
The GRO Agency