Lotus Pops Brand & Packaging Redesign Pops Off The Shelves
by Shawn Binder on 03/30/2020 | 2 Minute Read
Want to be the King or Queen of pop? The packaging for Lotus Pops does exactly what it's namesake says — pop! Utilizing bright, vibrant colors that make you feel like you're in an 80s dream, the flower-based snack company utilizes images of the snack surrounded by petals to highlight it's a departure from the norm. Playful patterns adorn each flavor variation, giving the brand levity and playfulness.
"Lotus Pops is a new kind of a snack made from a flower. It all starts with pure lotus flower seeds that are popped and seasoned to perfection, making for a snack that's tasty, crunchy, and nutrient dense. We think these pops are the perfect companion for those late night Netflix binges, or just anytime your tummy wants a snack to make it smile."
"The company was in need of a new, own-able look to differentiate the brand from its category. So we created branding that's both compelling and immediately communicative of the product source and its unique benefits. The new design positions Lotus Pops as a better-for-you snack offering, highlighting the product’s inherent goodness and crunchy, delicious taste. The simple yet unique architecture, coupled with striking vibrant colors, allows the packaging to “pop” on shelf."
- Co-founder and Designer: Paul Marcucilli
- Co-founder and Designer: Camila Drozd
- Designed by: Riser.Design