Holy Water Or Agua Bendita Designed By Futura Is A Mezcal For Those Who Seek To Break The Norm

by Jessica Deseo on 02/03/2020 | 2 Minute Read

Editorial photograph
Editorial photograph

Agua Bendita is a mezcal made in Mexico and proudly original. This mezcal is dedicated to those who defy traditional norms, thus positioning themselves as a brand without rules for all adventurous souls. We created a visual system that illustrates the values of the brand, breaking with the rules of traditional mezcal.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Agua Bendita is now presented with a metaphorical and playful feel, based on the symbolisms of the Mexican religious narrative, to open a way to experimentation and celebration, because blessed are those who defy common and current norms. Agua Bendita, bendecido por el maestro mezcalero, bendito por el maestro fiestero.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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