Popp Studio Sparks Quiet Revolution With Brand Creation For Rebel Blends
by Shawn Binder on 03/27/2020 | 2 Minute Read
Rebel Blends' first range of skin repairing body oils utilizes paint blends across their branding to help the consumer visualize the options available to them when it comes to crafting their skin care routine. The striking white packaging, coupled with the vibrant paint blends showcases that Rebel Blends' takes aesthetic just as seriously as they take their skin care.
"Popp Studio has created the brand strategy, visual identity and packaging for London-based, start-up eco-luxury body care brand, Rebel Blends. Rebel Blends’ first range of skin-repairing body oils was conceived to solve a personal problem no conventional products were capable of doing. The idea soon developed into a passionate protest against the poor practices of the conventional beauty industry, manifesting as a vision of “radical transparency”.
The launch range comprises four blends: Nude, Fresh, Spicy, and Soft. Each is blended using nine different essential oils – far more than most other products available – and are as close to the natural source as possible, being 100% vegan, cruelty free, non-toxic, and packaged with fully recyclable materials.
Popp Studio’s strategy was anchored in the idea of “bold renewal”, reflecting the strong ethical standards of the business and incredible benefits the products bring to their users. The logo at the heart of the visual identity combines an ‘R’ and a ‘B’ in a stencil-graphic style, using the visual language of protest to communicate Rebel Blends’ rebellious nature.
The drop on the side of the packaging symbolises the quality of every blend through its consistent line weight, and the number of different oils used through its length. Both the logo and drop can be used flexibly, taking on different colours, but on packaging they appear as stunning silver foils on white or soft variant colours.
Finally, colourful paint-blends, handmade by Popp Studio, bring to life the otherwise invisible blending process in a visually stunning way with carefully selected complementary and contrasting colours that blend with, and rebel against, each other. The paint-blends can be cropped in different ways to create impact on packaging and other touchpoints."
- Creative Director: Poppy Stedman
- Client: Body Co London