Mattel Makes Popular UNO Concept A Reality
by Rudy Sanchez on 03/27/2020 | 2 Minute Read
What started as a design concept by Brazilian designer Walerson Oliveira has become a reality, as Mattel has made “UNO Minimialista” a physical thing you can now purchase.
After Oliveira’s concept created a buzz all over social media, Mattel took notice of the numerous calls for the toymaker to produce the slick, minimal take on the classic card game, showing it off recently at the New York Toy Fair.
The deck utilizes a black back along with a restyled UNO logo and multicolor bar along the bottom for the packaging, while the front of the cards features a solid color, depending on the move. Minimal type and icons adorn the center and corners of the cards, and the deck follows the same gameplay as the same old UNO you know and love because if it ain't broke, you don't need to fix it.
This isn’t the first time UNO has released a redesigned decks with cards designed around a central theme, often using licensed properties such as “Rick and Morty” or sportsball teams like Boston Red Sox. Recently, Mattel released a “non-partisan” version, where they changed the red and blue cards to less political colors.
Mattel promises availability later this year, so it might be a good idea to grab an extra deck as you'll have something to play with your bored kids or significant other during the next global pandemic.