We're Feeling Lucky Thanks To Creative Spark's "Lucky 7" Rebrand
by Shawn Binder on 03/27/2020 | 2 Minute Read
Feeling lucky? We are thanks to this pop rebrand of Manchester's SEVEN BRO7HERS Creative Spark create Manchester’s SEVEN BRO7HERS Brewing Co. The redesign utilizes bold comic-book colors and unique fonts to give each brew a distinct personality and feel without straying too far for the overall brand identity.
"Creative Spark the strategic brand agency, revealed the ‘Lucky 7’ brand refresh they have created for Manchester’s SEVEN BRO7HERS Brewing Co. Creative Spark worked with the brewery to create their original launch brand identity just under seven years ago, the business has gone on to be a huge Northwest success story, so the brothers called on the Spark team once again to evolve their identity inline with their business ambitions."
"The brand refresh for SEVEN BRO7HERS Brewing Co. launches in vibrant yellow and black with a bold capitalised logo. The strong typographical identity is a consistent across the family of beers that has expanded to coincide with the evolving brand. SEVEN BRO7HERS Brewing Co. beer flavours are reflected in an assortment of pastel colours and expressive typefaces. The new cans are ideal for the retail environment as their vivid colours and varied typography pop off the shelves."
- Creative Director: Neil Marra