Spring Wholefoods Sprouts New Life
by Shawn Binder on 03/26/2020 | 2 Minute Read
The packaging for Spring Wholefoods bread speaks to the family, grass-roots approach the brand takes to making their product. The earth tones utilized throughout the package keep consistent with the idea that the brand is locally owned & operated. Additionally, the cut-outs of the grain stalks add an element to the packaging that is not often seen in the bread space, making Spring Wholefoods an appealing adventure when looking for a new bread brand. The favorite element? The dots throughout all the packaging, reminding us that every piece of food that nourishes us sprang from a seed.
"Spring Wholefoods is a family-owned and operated health food provider, grown from humble beginnings at local farmers markets around Sydney. They have since significantly expanded their product offering as well as their loyal customer base. Spring came to us seeking an identity refresh that would reflect its humble origins while giving it the flexibility to grow. Uncomplicated and energetic hand drawn illustrations with an earthen tonal palette are the bedrock of this natural wholefoods brand. We incorporated a ‘new crop’ icon within the identity and packaging, alluding to the idea of life and new growth in its simplest form. From the roots up we re-established Spring as one of the leading providers of natural, organic, and nutrient-dense wholefoods in the market."