The Beer Industry Seems Ready To Meet Increased COVID-19 Demand, So At Least There's That
by Rudy Sanchez on 03/25/2020 | 2 Minute Read
While nearly a third of Americans are currently under some form of a “stay-at-home” mandate, some of them have famously been hoarding “essentials” like toilet paper, Mountain Dew, and, as it turns out, beer.
Unlike the shortages of critical supplies like masks and hand sanitizer, however, the beer industry has so far been able to meet the increased demand as Americans prepare for a protracted restriction on large gatherings and the closure of businesses like bars, restaurants, pubs, and taprooms with no end-date in sight.
The beer industry’s ability to meet increased demand, which is at levels typically found around the 4th of July, a peak season for the sector, is even more remarkable considering that 40% of craft beer gets sold as draft-drawn beer. Craft brewers have long focused on higher-margin draft sales and operating of taprooms, but companies that can or bottle beer are mobilizing to help those smaller craft beer makers that up until now have not canned their products stay afloat while taprooms and restaurants remain closed.
CODI Brewing Company has dispatched their mobile canning machines to Colorado, offering their services for free to smaller breweries, including fast-tracking generic label designs with space for the brewer’s name.
The mobile canning machines can take beer straight from kegs. So far, CODI has sent three such instruments to the Denver metro area, although it says that, depending on demand, they can send more of these canning machines to the area or new regions should the need arise.
Sadly, some of these efforts might not be enough to save all of America’s craft brewers. For the moment, it seems, Americans forced to stay home will have plenty of suds to drink while they hunker down and wait for the coronavirus pandemic to pass.