Slovenian Designer Reimagines Iconic Logos In The Face Of A Pandemic

Millions across the globe are cloistered at home, some for over a week or more thus far, with no clear end in sight, as COVID-19 makes its way through the world’s population. Unsurprisingly, the internet has become a more prominent part of everyone’s day, as we fire up web applications to work, study, keep in touch with family and friends, as well as just overcome cabin fever. According to some research, internet traffic has increased up to 80%.

Not all of that traffic is misinformation from your cable news watching boomer relatives either. Some designers have been inspired by the current global malaise to create new work, bringing a little light to these dark and uncertain times, as well as remind folks to stay home. 

One such artist is Slovenian-based Jure Tovrljan, whose latest set of logo designs feature globally recognized brands reimagined for a world amid a global pandemic. Some, such as the Starbucks siren now sporting a face mask, or the Olympics rings set apart rather than overlapping, promote the current best practices recommended by leading experts. Others are commentaries on the impact on workers, such as the remixed LinkedIn logo. Some are just funny, such as a certain beer brand’s name unfortunate similarity to the virus passing through the world’s population.

Tovrljan’s work is a reminder that creativity can find inspiration in almost anything, and these days, one might as well take inspiration from where you can get it.

Except for public gatherings, of course. Stay inside.