Majka Is A Protein Powder For New Moms That Is Sophisticated And Playful
by Shawn Binder on 03/25/2020 | 3 Minute Read
While Majka might look like a fancy paint at first-glance, it's actually a protein powder specifically designed for breastfeeding moms. The playful colors, shapes, and packaging work together to create a product that has a brand identity firmly rooted between playful and sophisticated. This combination is one that can speak to Majka's target demographic — new mothers.
Majka is a protein brand for breastfeeding moms. Moms today are more conscious than ever about the products they consume. Due to this, they buy products from companies they know they can trust so we designed a friendly approachable brand.
For the icon, we combined elements we can find in nature. Together these elements work to represent joy, beauty and growth, all while embracing the organic ingredients found in the product.
We designed a pattern for which we took inspiration in the vitamins contained and needed in the process of breastfeeding and in the recovery afterwards. We gave abstract forms to these to create a dynamic and enjoyable brand for the desired market.
Majka, the brand of protein for moms who know what is best for them and their babies.
- Agency: Futura