Macabeu Cava. Microtiratges #4 Gets Limited-Edition Treatment
by Shawn Binder on 03/25/2020 | 2 Minute Read
The Barcelona-based design studio Atipus was tasked with creating the new label for Microtiratges, an experimental wine from Maria Rigol Ordi's cellar. The result is a label that utilizes gold elements against a stark black background to create a brand experience that feels extremely high-end. The embossed label with gold elements speaks to the limited-edition nature of the wine, while giving it a classic feel.
Microtiratges, is an experimental project from Maria Rigol Ordi's cellar, specialized in cava, that offers limited editions made from exceptional crops. This is Macabeu, the 4th cava of this project.
We followed the same visual language as Microtiratges #2: Xarel·lo, because it is also a cava produced with a single type of grape. The xarel·lo grape is known for giving the "skeleton" to the flavor, however, macabeu is the musculature of that skeleton, the body of the wine.
- Client: Maria Rigol Ordi
- Concept & design: Atipus
- Printers: ADET
- Studio Photography: Javi Suárez
- Process Photography: Félix Ruiz