Grace & Stella Wants You To Spray All Day
by Shawn Binder on 03/25/2020 | 2 Minute Read
We're really digging the minimal nature and grace of the packaging for Grace & Stella. Utilizing three fonts and various color gradients that begin with white, the line of skin care products gives off a look that is both reputable and beautiful enough to sit on any skin guru's counter. The playful copy that adorns every product shows that you don't need flashy designs to give off brand personality.
The team at Grace & Stella approached us with a couple of issues. First off, their brand identity was one that was developed on the fly, and therefore felt out of date and disjointed. Secondly, their packaging lacked any hierarchy and did not have a system in place for their ever-growing product line.
We worked to design a brand identity that represented the high-quality products that the brand puts out, as well as one that echoed the cheeky voice of their brand. We also designed a packaging system that had a very clear sense of hierarchy and was one that their in-house team could easily adapt to new products. Grace & Stella, your beauty best friend.
At Grace & Stella, their mission is to create feel-good moments in the world through skincare. They believe in delivering exceptional, high-quality, cruelty-free certified products that are 100% vegan. At the end of the day, they're here to make you feel good!
- Designed by: Zak
Packaging & Dielines 2: A Free Resource