Instead Of A Traditional Product Launch, HIKI Decides To Give Back

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Bringing a product to market, after months or even years of hard work, is cause for celebration. But what if a little bit of RNA brings the world to a halt, derailing a carefully planned product debut, leaving you with a brand-spanking-new product ready-to-ship and navigating starting a business amid a precarious time with an uncertain future?

The folks at arfa came up with a solution; don’t officially launch and instead give back to those on the frontlines of the Covid-19 pandemic with a gesture of gratitude and solidarity.

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