The clean design of Awamori is simple, yet shockingly effective in bringing minimalist Japanese values into the spirit’s branding and identity. The clear bottle with san-serif white font gives the brand an extremely refined yet industrial look.
“Awamori is an alcoholic beverage indigenous and unique to Okinawa, Japan. Awamori owes its existence to Okinawa’s trading history since the technique of distilling reached Okinawa from Thailand in the 15th century. All Awamori is made from Thai rice. After years of trial and error, the Okinawans refined the distillation process, incorporating techniques from nearby countries, thus making it more suitable for the subtropical climate and incorporating the unique local black koji mold. From the 15th to 19th century, Awamori was sent as a tribute to Okinawa’s powerful neighbors, China and Japan.
