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The Black Widow Dares You To Drink Up

by Shawn Binder on 03/24/2020 | 2 Minute Read

Has wine packaging ever been so fun? It'll be hard to beat the label design for the wine line The Black Widow, that features cartoon heros of various female animals in their funeral best. The play-on-words is perfect to craft a wine label that is unique enough to stand out on the shelf, and playful enough to inspire repeat purchases.

"For the launch of this range of Blanc de Noirs Champagnes, we wanted to step away from the regular cliches of traditional french Champagne labels, while still maintaining premium cues that would still ensure a quality perception and justify the price-point.

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As this is a Blanc de Noirs (i.e. from black-skinned grapes) produced by craft champagne company, Other Widows, we settled on the name "The Black Widow". Paired with cheeky and playful illustrations by Max Baitinger, we brought the unsung Champagne widows to life in a range that stands out amongst competitors and appeals to a younger, more daring audience. High-quality embossings, varnishing and rough, matt stock are used to ensure that this playfulness is balanced with quality and premium cues.

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About Other Widows: 'Veuve' is french for 'Widow' – Other Widows is a startup craft champagne business that looks past the big established houses (Veuve Pommery, Veuve Cliquot etc) to the small, family-owned producers - the 'Other' Widows."

Editorial photograph
Editorial photograph
Editorial photograph

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