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The Black Widow Dares You To Drink Up

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Has wine packaging ever been so fun? It’ll be hard to beat the label design for the wine line The Black Widow, that features cartoon heros of various female animals in their funeral best. The play-on-words is perfect to craft a wine label that is unique enough to stand out on the shelf, and playful enough to inspire repeat purchases.

“For the launch of this range of Blanc de Noirs Champagnes, we wanted to step away from the regular cliches of traditional french Champagne labels, while still maintaining premium cues that would still ensure a quality perception and justify the price-point.

Editorial photograph

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