Smith & Diction Brings A Hipster Chic Aesthetic To Elixr Coffee

by Jessica Deseo on 03/23/2020 | 2 Minute Read

Smith & Diction designs a beautiful branding system for Elixr Coffee with illustrations and bold typography that will have anyone sipping coffee and admiring all the details. 

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When we redesigned the packaging for Elixr Coffee, we wanted it to feel like the place itself, a hidden gem. So we chose a simple hand-held box that feels like you're opening a gift. Minimal on the outside, surprising and delightful on the inside. We designed a label system that cuts out any kind of clutter or coffee snobbery, but still gives each blend an illustration that conveys its own unique personality. 

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Editorial photograph
Editorial photograph

Within this minimal system design gets out of the way to leave space for collaboration and fun with Elixr's partners, friends, farmers, or clients. Elixr takes care of every single person that interacts with them so we wanted their packaging to reflect that sentiment. Every piece has been thoughtfully considered to make you smile when you open it.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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