Wonder Cacao Utilizes A Stunning Emboss
by Shawn Binder on 03/12/2020 | 2 Minute Read
Wonder Cacao is a stunning exercise in how utilizing an emboss can elevate a product's packaging. Utilizing different color labels to indicate different types of cacao, these artisan bars are giving us a sweet tooth.
"Our packaging and brand design for Wonder Cacao began with a brief to elevate the chocolate experience. Through the client’s own love for chocolate and a wanderlust that had him explore the world to find the best cacao, we had the perfect creative starting point."
"Our design centres on the lathering and swathing of chocolate, whilst also mimicking the client’s own journey across many mountainous regions. A custom moulded emboss was painstakingly hand etched, aligning to the artisanal art form of the chocolatier. A custom logotype was designed with luxury in mind with a subtle wisp adding to the sense of a journey and adding a touch of femininity."
- Agency: Pop & Pac Studio