Stay Inside With Southside Beverage Co. Branding & Packaging
by Shawn Binder on 03/23/2020 | 2 Minute Read
Staying inside never seemed more fun thanks to the beautiful design of South Side, a ready-to-drink cocktail in a can that is bursting with personality. The can design features a funky & chunky serif font and is accompanied by a female illustration showing off the key ingredients of each drink. The result is a sleek, thoughtful can design that will brighten up any day.
"SouthSide was born from the desire to create a premium, all-natural, low-calorie cocktail in a can. They’ve reimagined and redefined the classic Vodka Soda with triple distilled vodka and none of the buzzkills. No sugar or sweeteners, no artificial ingredients, no unnecessary calories. Just a refreshing take on a classic cocktail."
"Create a brand for a new ready-to-drink cocktail in an already saturated market. Speak to an outdoor and active audience in a unique and compelling way. The Solution: We took a small craft brand and gave it a big personality and a style that stands out. The result was a brand identity that disrupted the market and stood out on the shelves."
- Agency: Best Studio
- Client: Southside Beverage Co.
- Creative Directors: Sami Christianson & Mariko Whitley
- Designers: Sami Christianson & Mariko Whitley
- Illustrator: Mariko Whitley
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