Mabel & Joy Brings Bold Illustrations and Jam-packed Superfoods

With a color palette that brings ease to the packaging Marbel & Joy designed by Jo Cutri Studio brings a beautiful system to this superfood product. With bold illustrations the design conveys the ingredients and benefits for each pouch perfectly for the consumer. 

Mabel & Joy is an all new range of delicious Organic Superfood Boosters. Perfect for adding to smoothies, breakfast and raw treats. Made in Australia from all organic ingredients.

The design and palette for each flavor in the range Balance, Cleanse and Restore, the main ingredients were incorporated into the illustrations and the bold colors align with each of the flavors.

The bold illustrations create a color palette which is used throughout the entire packaging design of each flavor.

These colors are derived from the colors of the ingredients themselves and give each flavor a unique profile while still working harmoniously together as a range.