Mabel & Joy Brings Bold Illustrations and Jam-packed Superfoods

by Jessica Deseo on 03/18/2020 | 2 Minute Read

With a color palette that brings ease to the packaging Marbel & Joy designed by Jo Cutri Studio brings a beautiful system to this superfood product. With bold illustrations the design conveys the ingredients and benefits for each pouch perfectly for the consumer.

Mabel & Joy is an all new range of delicious Organic Superfood Boosters. Perfect for adding to smoothies, breakfast and raw treats. Made in Australia from all organic ingredients.

The design and palette for each flavor in the range Balance, Cleanse and Restore, the main ingredients were incorporated into the illustrations and the bold colors align with each of the flavors.

The bold illustrations create a color palette which is used throughout the entire packaging design of each flavor.

These colors are derived from the colors of the ingredients themselves and give each flavor a unique profile while still working harmoniously together as a range.

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Mabel & Joy Brings Bold Illustrations and Jam-packed Superfoods

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