It’s important for any brand to have a personality, which is why the design for Anecdote candles relies on what’s already been written to inform its simple and stunning design. The type-face is organized, and playful enough to match the candle’s fun descriptions.
“Anecdote Candles is a California based candle company, with a focus on all-natural coconut-soy wax candles. The brand’s mission is to create meaning conversations around fragrances that remind people of very specific memories.
They came to us with an existing brand, but a need to elevate the design and add personality. Luckily for us, each fragrance already came with a playful anecdote or sentimental story. Our solution was to bring these website descriptions onto the labels to give them the personality they needed. The hierarchy of these lines now gives weight to the name of the brand. With subtle warm tones, nuanced type, and an organized design, everything fell into place. The labels are letter-pressed to add a tactile nature to the product that’s best experienced in-person. It’s too bad these fragrances can’t be shared digitally because their corresponding anecdotes are spot on.”
