Macaroni Creative Creates a Pastel Pallet for a Premium Canned Wine

by Andrew Gibbs on 02/06/2020 | 2 Minute Read

Macaroni Creative creates a pastel pallet for a premium canned wine:

Besa is an organic canned wine from Southern California. Perfect for on-the-go, but packed with natural, healthy ingredients, they needed an identity and packaging system to reflect the premium product with an approachable tone. They contacted us looking to build a brand that speaks to millenials who are invested in their health, but still want to have a good time. We created a warm, pastel color palette and logo type to project their positive, in-the-moment attitude. The negative space on the can creates an arrow, representing their tagline "Be Present" and the logo mark was inspired by the translation of "besa", meaning "kiss".

    

Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph

You may also like