The Beauty Of Romance's Chaos Inspires Love Can's Branding

Love Can is an Australian line of Ready-To-Drink (RTD) pre-mixed cocktails aimed at millennials and featuring a quirky and playful visual identity.

"Australian-based Love Can was Born from an unholy union between StrangeLove Sodas and Poor Toms Distillery, Love Can proves that even the most emotionally disturbed and dysfunctional parents can raise perfect, well-balanced kids. Love Can saw an opportunity to create a RTD range of drinks that would resonate with the millennial market, with three flawlessly matched drinks to choose from. Love Can allows you to enjoy perfectly-paired bar quality drinks in a location of your choosing. The packaging & comms embraces the idea that chaos is beautiful, so is your love life. At first glance you may think this doesn’t look quite right. But it is! We designed it like that."