Common Water Wants To Be Your Everyday CBD Fix
by Bill McCool on 02/06/2020 | 3 Minute Read
In the future, all bottled water will come with the teensiest spritz of CBD. Or at least, it's starting to feel that way.
Launched just last month, Common Water is the latest brand to mix hydration with supreme chill. Looking for a brand identity and packaging that would offer a premium CBD experience for the grown-ups, Common Water turned to London's Clerkenwell Brothers.
"Launched in January 2020, Common Water is focussed on giving people the most simple and effective method of consuming CBD as part of a healthy and balanced diet.
Fresh spring water from Derbyshire is mixed with a patented water-soluble hemp extract and B Vitamins, designed to be easily and fully absorbed by the body. No sugars or flavors are added to the product, making it one of the healthiest CBD product solutions on the market. More images, animations, and GIFS available for use here.
Having gone through a multitude of options to arrive at the final product, every bottle of Common Water meets rigorously high standards and is independently lab-tested for CBD content. With a pursuit for excellence running throughout the business, founders Julian and Guy knew they had to find the right branding agency that could help bring their vision for a modern CBD brand to life. They decided to approach The Clerkenwell Brothers, having been impressed by the range of luxury brands they had created, as well as a track record of launching new products to market.
The Clerkenwell Brothers wanted to create an iconic brand that positioned itself as a premium, grown-up alternative to existing CBD beverage brands in the market. Refraining from any obvious hemp or weed visuals, they instead focussed on the calming and functional benefits of the product, led by the brand essence of “room to breathe." The outcome is a brand identity that is refined, restrained, and acts as an antithesis to the hectic nature of modern life.
Meanwhile, sustainability was at the heart of their thinking throughout the project. The blue glass bottles are fully recyclable while providing UV-protection for the CBD. A single-color ink was used, sprayed directly onto the bottle to avoid the need for any plastic wrapping. Finally, the wider brand materials are all created with sustainable materials to ensure this is one of the lowest impact CBD brands on the market.
Faraz Aghaei, Creative Director at the Clerkenwell Brothers commented, “Julian and Guy approached us with the challenge of creating something completely different from what exists in the market, and to position the brand and product as better for people and the planet."
- Agency: The Clerkenwell Brothers
- Creative Directors: Faraz Aghaei & Cass Horowitz
- Design Team: Alice Dobbie, James Hansell, & Annie-May Buxton
- Art Worker: Phil Delaney
- Photographer: Katie Hamilton
- Account Manager: Tilly Niven