By North Creates a Playful and Flexible New Skincare Brand

Published

February 3, 2020

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By North has created a playful identity for a new skincare brand called Vörda:

“Vörda (Swedish for “to protect, to respect”) is a US-based brand committed to bringing high-quality, natural products sourced from Asia and Europe to the North American market. By North was commissioned to develop the name, brand strategy, visual identity and packaging for the new brand. We developed a bespoke logotype with distinct features that comes to life in animations. Combined with an active colour-palette, an expandable pattern based on geometric shapes, crisp typography and a generous amount of white space, the visual identity comes across as playful without compromising its promise of high-end, healthy products. The flexibility of the identity means it can be applied to numerous products and types of packaging without compromising the coherency of the brand. In keeping with Vörda’s commitment to natural, healthy and sustainable products with minimal impact on the environment, all packaging and brand applications utilizes recyclable materials.”

Matcha packaging

Bespoke logotype

Logo animation

Gift box

Wrapping paper

Essential oil packaging

Matcha packaging

Tote bag

Business cards

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.