Bubbsi Makes Bathtime Fun Again

Getting your kid to wind down at the end of a long day is a ritual every parent is deeply familiar with. It all starts with a bath, at least that's what every parenting expert says, aka, that jerk Karen in your Busy Moms and Dads Facebook group.

But getting them into the bathtub so they can begin their nightly routine can also be a headache, and that's why these bathtime products can save you from your own tears and frustration around getting them into the tub in the first place.

"Bubbsi is a line of natural coconut oil products making skincare FUN for little ones. Their clean formulas come in food-grade silicone bottles that are designed to spark play and are nontoxic and refillable. Good for the body and good for the Earth!

Bubbsi combines natural ingredients and adorable packaging to inspire parents and kids to start new rituals that are great for the skin. Their formulas start with high levels of organic coconut oil and NEVER include the “yuckies” like parabens, phthalates, and sulfates. All formulas are over 95% naturally-derived, non-allergenic, dermatologist and pediatrician tested, and EU compliant.  

Our founder, Sweta Doshi, is a veteran of the beauty industry whose daughter developed eczema as a newborn. She was underwhelmed at the quality of natural products on the market and overwhelmed by how serious they made skincare feel.

She set out to create a clean product that would make kids enjoy moisturizing. The playful animal bottles (our "bubs") are meant to inspire giggling & snuggling and are made from super soft, squeezable food-grade silicone."

Bottle & character design: Joli Bernier    

Packaging development & manufacturing: France Lab / Views Agency

Brand design: Tracy Pellington & Rook NYC