Ida Graves Makes A Bold Debut In the Spirit Market
by Shawn Binder on 03/05/2020 | 3 Minute Read
As time goes on, many spirit companies have made the move to create statement bottles. Acting as art pieces in themselves, these highly designed bottles highlight the personality of the brand. In the case of Ida Graves gin, these whimsical bottles use stunning color pallets to make its mark.
As a new entrant to the increasingly saturated market of craft spirits, Ida Graves needed to make a splash and tell their unique story with little-to-no marketing and promotional budget.
Given the brand’s commitment to organic ingredients, farmer relationships, and environmental stewardship, we crafted distinctive positioning and a visual brand language grounded in their values and priorities. The packaging design system is hardworking on shelf, capturing new audiences’ attention and telling the brand’s story and value proposition through a clear messaging hierarchy and memorable design language.
The brand launched in 2019 to market-wide acclaim, securing pivotal retail distribution relationships and selling out of the inaugural production batch in a matter of weeks.
"When we approached Buddy-Buddy, we had a vision for our company–a vision that they took and elevated. They brought our brand to life in a way that was not only exciting and fulfilling for us, but especially compelling to our consumer. With their support and network, we were able to plan and execute a strategic launch, positioning us for success in a crowded market. They listen well, pair good taste with good strategy, and are incredibly valuable partners to have in our business. We couldn't be more grateful to have Buddy-Buddy on our team."
— Anna Wilson, Co-Founder & Owner
- Agency: Buddy-buddy