Ready To Drink Cocktails Never Looked So Stylish Thanks To Abrogatto 18

Andrew Gibbs

Published

February 26, 2020

Filed under

Beverage Packaging

Some people show up to a party in a statement piece, but what if you showed up to the party with a statement cocktail?

Now, you can thanks to these sleek, stylish, Negroni cocktails that come ready to drink.

Abrogratto 18 is a brand of premium, ready-to-drink bottled cocktails. As it is a small company, they have chosen to create collections of small batches of classic cocktails, the first one being Negroni.

The visual identity of Abrogratto 18 is versatile and neutral so that it can adapt to each of the collections without losing the essence of the brand. Afterwards, the packaging was designed, which was inspired by the name of the brand and history of alcoholic drinks around the world.

The design had to be sophisticated and classic but adapted to a contemporary context and in line with the values of the brand: premium and meticulous.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.