The Spirit Of Summer Lives On With Canned Mezcal Company, Elenita
by Shawn Binder on 02/27/2020 | 3 Minute Read
Sometimes it feels like Summer can't come soon enough. Thanks to Elenita, we don’t have to wait. The spirit of summer, sunshine, and adventure... all in a mezcal cocktail-filled can? Don't mind if we do.
So, when Elenita approached design company Nice People stating that they wanted a bold brand that embodied a sense of playfulness, they jumped at the chance to flex their skills during a complete branding experience. With Elenita's founders being from California and Mexico, it seemed only right to add a twist of California-cool to this classic Mexican cocktail. Inspired by the warm sunshine, Nice People created a fresh color palette to guide the rest of their brand implementation, design strategy, and print production. That brightness shines through to Elenita's logo, which does double duty as both a sunrise and agave plant. The wordmark and shapes were inspired after researching historic Mexican designs and were a perfect fit to showcase the cocktail's sparkling flavor profiles. Nice People wanted Elenita's packaging to be part of their customer's complete brand experience, so we made sure the upbeat vibe took center
- Designer: Nice People