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Reve Brewing Company Creates Trippy Packaging With 'Down The Rabbit Hole'

by Shawn Binder on 03/01/2020 | 2 Minute Read

Limited-release programs have become a thrilling way for craft beer companies to keep their audience inspired. Fans of a brewery turn into fanatics as they wait for their favorite brewers to release what might be their next favorite drink.

In an effort to keep their patrons quenched & engaged Shepherd helped Reve Brewing Company create a high-frequency, limited release specialty beer program called “Down the Rabbit Hole." 50 crowler cans are filled each week with a unique brew only available through the DTRH program and offered to customers on a first come, first serve basis. The modular label system has two parts; color base labels that are run at high-volume, and a secondary low-volume Avery label that the brewer prints for the beer name.

The system gives Reve the ability to change beer names on the fly and still maintain a quality look for an affordable price. We'll drink to that! 

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Reve Brewing Company Mark & Logotype
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Color Pallette & Typefaces
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Elements & Patterns
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Label System
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DTRH - Label 1
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DTRH - Label 2
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DTRH - Label 3
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DTRH - Label 4