Ostrovica's New Label System Is The Statement Beer Of The Summer

by Andrew Gibbs on 03/05/2020 | 3 Minute Read

Founded in 2014, Ostrovica is a kraft microbrewery in a small Russian town. Then, in 2015, the identity and labels design were developed for the very first series of beer. There came a moment when the developed design system could no longer handle all the brand's varieties, and it became difficult to distinguish batch to batch.

The problem continued into 2018, when the brewery switched to bottling beer in cans. After 50 labels had been created, the brand new it was time for a redesign to both the brand identify and packaging. 

Designer Daniil Shumakov was tasked with diving the basic line of brews into 6 varieties that came out consistently, then create labels for new releases, collaborations and experiments. For the basic varieties, a label design system was created based on lettering reflecting the character of the beer. The color scheme remained consistent, but the number of colors was limited, which allowed printing labels in 2 Pantone colors.

The result is a beer label system that is striking, adult, and decidedly playful. The black labels give the cans an elevated look, while the colorful, type-forward labels make picking up a can of Ostrovica the statement piece of the summer. 

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