While many cannabis consumers might be familiar with the award-winning Jack Herer strain of sativa, some might still not know with their namesake’s work towards ending the prohibition of marijuana and his encouraging of hemp cultivation and use.
His Third Eye Shoppe in Portland, OR was the epicenter for counterculture and pro-cannabis advocates, and his book, The Emperor Wears No Clothes, is considered an authoritative source on how hemp is a superior alternative to petrochemical-derived products, chronicling the various ways traditional industry has worked to demonize or exclude cannabis from the market.
A tireless advocate for the decriminalization of marijuana and use of hemp, Jack Herer passed away in 2010, years before hemp would get legalized federally, and before seeing 11 states and DC legalize recreational marijuana. In honor of Herer’s work, Lowell Herb Co. and Jack Herer Brands have collaborated on a limited-edition line of cannabis offerings featuring the Jack Herer strain.
The line includes whole buds packaged in a clear jar with a copper-toned top debossed with the Lowell Herb’s logo. The labels are elegant and feature Jack Herer’s signature. One gram joints come in tubes with similar copper tops.
Lowell and Herer’s collaboration also includes a pack of pre-rolls and features a flip-top with an interior slide-out box containing a bull’s head silhouette, cannabis cigarettes, and three green-tipped matches. The back of the box carries Lowell’s values, such as their commitment to organic fertilizer, non-synthetic pesticides, and fair wages.
“In 1973, Jack launched a relentless effort to legalize marijuana in California. While the challenges we face today are real, it’s hard to imagine the challenges that he and others like him faced more than 40 years ago. We are proud to honor Jack Herer and his commitment to the plant and his efforts towards social justice,” said David Elias, CEO and founder of Lowell Herb Co. in a press release.
The Jack Herer x Lowell limited-edition line will be available in select California stores beginning February 21st.
Editor’s note: In light of this homage to Jack Herrer, Dieline recently learned that Lowell Farms is involved in an ongoing lawsuit concerning improper pay practices. We have reached out to Lowell Farms’ CEO for comment and we will update our story as we learn more.
