Carlsberg's Copenhagen Collection Brings A Taste Of The Danish City To Turkey

by Andrew Gibbs on 02/26/2020 | 1 Minute Read

The city of Copenhagen, Denmark is showcased in this limited edition set of Carlsberg cans, which includes a glow-in-the-dark surprise.

"Carlsberg Copenhagen Collection is bringing Copenhagen’s charm to the Turkish market through a limited series of beer cans and bottles, without losing recognisability in the Carlsberg brand. Each can tells a unique story about Copenhagen life, from cyclist culture to 'hygge' and quality of life. The internationally recognisable Nyhavn was used as the backdrop for the series, and a glow in the dark effect added an extra layer of surprise."

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.

Carlsberg's Copenhagen Collection Brings A Taste Of The Danish City To Turkey

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