Carlsberg's Copenhagen Collection Brings A Taste Of The Danish City To Turkey
by Andrew Gibbs on 02/26/2020 | 1 Minute Read
The city of Copenhagen, Denmark is showcased in this limited edition set of Carlsberg cans, which includes a glow-in-the-dark surprise.
"Carlsberg Copenhagen Collection is bringing Copenhagen’s charm to the Turkish market through a limited series of beer cans and bottles, without losing recognisability in the Carlsberg brand. Each can tells a unique story about Copenhagen life, from cyclist culture to 'hygge' and quality of life. The internationally recognisable Nyhavn was used as the backdrop for the series, and a glow in the dark effect added an extra layer of surprise."
- Client: Carlsberg
- Design: Daniel Flösser
- Strategy: Balls Agency