The Selfie Generation Gets Their Own SelfieBud

by Bill McCool on 02/02/2020 | 3 Minute Read

If you’re anything like us, likely you’ll spend the entirety of your Super Bowl staring into the endless abyss of your black mirror, aka, cell phone. Or eating hot wings. Or watching the Puppy Bowl. Likely some combination of all of these things.

Of course, once boredom sets in—and we’ve had our fair share of snacks—perhaps you’ll reach for a phone to take a selfie and share your general feelings of ennui, preferably with your beer nowhere in site because of the un-aesthetically pleasing nature of a backwards beer label.

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 We’ve long been fans of Jones Knowles Ritchie’s (JKR) work with Budweiser, and now they’ve added another feather to their cap when it comes to their long-standing relationship with the king of beers. Dubbed the SelfieBud, JKR created a special-edition label that can only be viewed properly when taking a picture of yourself on Instagram, Snapchat, TikTok, and WeChat. The mirror image logo is perfect for anyone who was worried about having to read backwards.

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Editorial photograph
Editorial photograph

“SelfieBud is the first beer in history made for the selfie generation,” said Lisa Smith, Executive Creative Director at JKR in a press release. “Brands spend millions of dollars to look their best on social media, yet there are still many untapped opportunities to innovate with identity and design to make the most impact on these platforms. If phone cameras can flip our beloved brand logos correctly, why shouldn’t our social media apps?”

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The exclusive packaging first made its appearance this past weekend in Miami during the BUDX Super Bowl Weekend takeover where influencers from around the world ignored one another for a solid two hours and took pictures of themselves with the SelfieBud, or so we think. From all appearances, it looks as if influencers also got a carrying case for the beer that reads "King of Beers" on the side and opens to reveal a mirror that says "now your Bud can look as good as you on social," which admittedly we kind of want for some extreme selfie rehearsal.

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“Through BUDX in Miami, we’re going to deliver a unique Super Bowl experience for culture creators and celebrities alike, claiming Budweiser’s crown as the top place to be during the Super Bowl LIV weekend,” said Steve Arkley, Global Vice President of Marketing for Budweiser, in the same press release.

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No word yet on whether or not this will be available for the masses, but you can follow the bottles adventures by checking out #SelfieBud? on Instagram. We already saw a picture of Ja Rule there which must mean the event is straight Fyre.

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