Featured image for Lewis Moberly Designs Skincare Range SKIN SAPIENS

Lewis Moberly Designs Skincare Range SKIN SAPIENS

by Bill McCool on 02/17/2020 | 2 Minute Read

SKIN SAPIENS is one of the latest skincare brands that utilizes recycled drink bottles for their packaging, and the upstart beauty brand has London's Lewis Moberly to thank:

“SKIN SAPIENS launched its first range of six skincare products featuring identity and eco-packaging design by Lewis Moberly. This launch not only marks a fresh direction for the skincare market, but it also shows how design can powerfully point to a product’s sustainable and desirable credentials.

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The SKIN SAPIENS range is designed to clean, care and protect skin of all ages and skin types, even sensitive. There are three products for babies: a lotion, bath gel, and balm. And three for adults: a facial cleansing gel, face cream, and a vegan lip balm.

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The partnership began with reviewing the choice of name and then developing the identity. “SKIN SAPIENS conveys inherent wisdom and distinction,” says Lewis.

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The identity, which economically drives the brand is, like the product, edited, pared-down, and pure in form. For the logo, the observation of the SAPIENS ‘I’ sitting symmetrically and relating to the ‘I’ in skin works as a built-in navigator, pointing you to the product. A design observation that is both distinctive and helpful.

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Packaging designs are equally distinctive in their simplicity. Complex, back of pack product information gets replaced with straightforward information showcased on the front of the pack. The tone is friendly and transparent. The color palette found inspiration via mineral shades found in nature but is also pale enough to allow the bottles to be recycled. In fact, the bottles are entirely made from recycled British drinks bottles, so the loop is closed.

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