Coca-Cola Mixes A Lot Of Ginger Into Your Sprite
by Bill McCool on 02/17/2020 | 2 Minute Read
Coca-Cola has proven, time and again, that they aren’t afraid to reimagine (or remix) their core brands.
This past week, they launched a new Sprite flavor that comes with a “hit” of ginger, perfect for those sick stomachs out there craving a debunked urban legend home remedy in the form of a non-Schweppes ginger beverage with bubbles. Need something with a little less sugar since you’re off the stuff now? Well, they also released Sprite Ginger Zero Sugar.
Coca-Cola’s commitment to outlandish flavors grows as consumers not only want less sugar in their lives, but they also want a little more inventiveness. Just last fall, Sprite also released a Winter-Spiced Cranberry variant as well as a Sprite Lymonade a year ago.
And the packaging for this latest taste sensation? See that golden oval descending upon your milquetoast Sprite? That’s not just a dollop of ginger. Not a skosh, not a morsel, not a splash, not even a smidgen. No.
That’s a hit.
“With every sip, you’ll get the crisp, refreshing cut-through of lemon-lime up front, balanced with a hit of ginger on the back-end,” said Mark Shorey, brand manager for Sprite in a press release. “The Sprite Ginger launch is all about reinvention… reimagining the signature attributes Sprite fans know and love, with something new and unexpected.”
Additionally, Sprite has teamed with streetwear aficionado Jeff Staple, unveiling their “Ginger Collection,” a line of apparel including graphic t-shirts and hoodies as well as skateboards and vinyl figurines. You know, for the kids.
Sprite Ginger and Sprite Ginger Zero are both available nationwide. Try to buy it in a can instead of a plastic bottle.