Gracias a Dios Agave Gin Honors Mexico's Vibrant Culture
by Shawn Binder on 03/25/2020 | 2 Minute Read
The logo design for Gracias a Dios Agave Gin utilizes bold colors, illustrations, and unique fonts to bring the brand to life, while still maintaining the traditions that inspired the gin's conception. The illustrations provide historical context to the packaging, while the bright colors honor Mexican culture.
"This project represents everything that I love about Mexico; it’s bold colors, intricate detail, and handcrafted tradition. It is inspired by the past but rooted firmly in the present. This also represents the first time I have ever been asked to redesign my own work.
Gracias a Dios commissioned me to redesign their Gin label with two objectives; to create a new brand independent of their mezcal products, and to design for two additional skews that were being introduced into the market alongside their original Gin."
As a starting point, I had to look for solutions for what would replace the current mezcal logo. I wanted to find a way to bring provenance and humility to the forefront. I decided to draw a well in order to communicate the purest ingredient at the heart of the spirit; water. Surrounding the well, is, what I thought it would be a Mexican botanical garden, representing the exotic and fresh ingredients that are the source of the Gin’s unique flavor.
- Designer: Abraham Lule