“Modern lifestyles and plastic are synonymous but it’s only really in the last 50 years that this has been the case. A move back to a simpler and more conscious way of everyday life is coming into play, a move back to the way tools and items used to be.
We have become more conscious to the thought of using something once and throwing it away doesn’t feel good and, although it is sometimes hard to avoid, there are simple swaps we can all make. Plastic Razors fall into this ‘just use once’ category, their components often made of mixed materials which makes post-use recycling all-in-all impossible. Not to mention the hefty price tag that comes with refill cartridges. The Cali Razor is placed beautifully here with durable, long-lasting design, economical refill blades and an end-of-life repurposing/recycling program.
The razor packaging is designed with a consistent graphic approach that reflects ‘sustainable beauty’. Sustainable beauty is about being clean, eco-luxe and impact orientated. The packaging approach is minimal and stripped back to only the essentials, achieving an element of desire for its stylish beauty – subtly curving consumer choice to the low waste option.
The Cali Low Waste Beauty Razor range uses clean, modern lines, silhouettes and colours portraying a brand that is fresh and inspiring – pushing conscious buying to the mainstream. The packaging silhouette is gender neutral with a natural colour palette balanced cleanly with un-coated white paper stock across the range. The end-of-life repurposing/recycling program is integrated into the packaging with envelopes and instructional information included within.
Low waste shaves empower people to take responsibility, provide the tools to do so and contribute to an overall positive shift in behaviour.”
