REGISTER NOW – DIELINE AWARDS EARLY BIRD DEADLINE: DEC 7TH

Icon-Based Typography Used To Communicate Boom Bowl’s Personality

by Andrew Gibbs on 03/11/2020 | 3 Minute Read

Boom Bowl is a poke take-out with a friendly personality. To convey the brand’s homey character, Anagrama created a custom type system that is inspired by the mix-and-match nature of poke bowl meals.

The identity for this project is based on the visual representation of the ingredient-mixing culture, hand in hand with the practicality and personalization of the poke. We created a dynamic typography based on Lab Grotesque by Letters From Sweden with a point based system including four icons working individually and representing the components that constitute the dish: base, protein, toppings, and dressings. The icons' face elements were designed to match with the typographic dot system. The resulting logo generates variants claiming advantage of its typographic versatility.

Anagrama

Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph

You may also like