The Brand Identity And Packaging For Leonidas' Secret Shows Off Its Spartan Roots
by Andrew Gibbs on 02/19/2020 | 2 Minute Read
The bright contrasts of Leonidas' Secret olive oil brings its Mediterranean roots to the fore, with the red heart symbolizing vitality.
"New Brand Identity and Packaging Design for "Leonidas' Secret" Greek Products from Sparta, the hometown of King Leonidas, located in south-eastern Peloponnese - Greece. A place full of great stories and characterised by an ancient living tradition. One of the secrets of Leonidas King of Sparta, is olive oil. The ancient Greeks had included olive oil in their basic diet, consisting of wheat, olive oil and wine. Nowadays, olive oil is established as the key component of the so called “Mediterranean diet”. Enjoy a product range of Extra Virgin Olive oil, rich in polyphenols and Kalamata Olives, all from Spartan land."
"We chose one of the most powerful colour combinations, a primary palette (blue, yellow, red) to evoke firmness, strength and stability. Yellow expresses life-giving sun and the red heart sends a message of vitality, while blue colour communicates the Mediterranean spirit."
- Client: Leonidas' Secret
- Creative Direction: Aspa Chroneou
- Photographer: Yiannis Kostavaras
- Screenprinter: Print On Glass
- Label Print: Forlabels SA