Great Year is a Gorgeous Chinese New Year Coffee Concept

by Andrew Gibbs on 02/12/2020 | 2 Minute Read

Here's a gorgeous coffee that looks like it came straight from your Nana's crafting room. This concept from Chinese designer Lung-Hao Chiang has a patchwork feel that utilizes paper-cuts:

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"In Chinese culture, animals and plants often have another meaning of blessing, called "xian-grui." Butterfly and crane patterns symbolize longevity while calabash and fish patterns represent prosperity.

With the Chinese traditional culture of the Spring Festival couplets, paper-cuts often appear in the colorful characters as the concept, Combine the "xian-grui" pattern with the coffee flavor with a playful touch.

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Taste the coffee with honey processing and fruity fragrance and the blessing of longevity, the washed coffee comes with blessing of happiness and abundance.

On the packaging design with a big good luck to offer good wishes, it's the 'Taste of Chinese New Year.'"

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  • Product Concept: Lung-Hao Chiang
  • Design: Lung-Hao Chiang
  • Copy: Lung-Hao Chiang

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