A Premium and Unisex Design Bee's Magic Propolis Balm
by Andrew Gibbs on 02/12/2020 | 2 Minute Read
"Verbal communication, visual identity and packaging design of Bee’s Magic propolis balm.
B’M propolis balm is a 100% natural product made according to a proven and protected original recipe. Although officially declared as a natural cosmetic, the propolis balm is often used for the prevention and treatment of various skin and mucosal conditions, as it is used in the field of API therapies (treatment with bee products).
It is used by both men and women, so it was important for the design to be unisex, to communicate equally as a cosmetic and as an API therapy product, and to be positioned as a premium in its category."
- Creative and art direction: Izvorka Juric
- Design: Izvorka Juric
- Verbal communication: Igor Poturic
- Illustration: Izvorka Juric and Marko Mikicic
- Photography: Jurica Kos
- Agency: Design Bureau Izvorka Juric