A Premium and Unisex Design Bee’s Magic Propolis Balm

Published

February 12, 2020

Filed under

“Verbal communication, visual identity and packaging design of Bee’s Magic propolis balm.

B’M propolis balm is a 100% natural product made according to a proven and protected original recipe. Although officially declared as a natural cosmetic, the propolis balm is often used for the prevention and treatment of various skin and mucosal conditions, as it is used in the field of API therapies (treatment with bee products).

It is used by both men and women, so it was important for the design to be unisex, to communicate equally as a cosmetic and as an API therapy product, and to be positioned as a premium in its category.”

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.